As a business owner, you know that having a user-friendly website is crucial for attracting and retaining customers. However, have you considered the impact that your website’s URLs can have on the overall user experience?
Let’s take a look at two examples of URLs – a friendly one and a non-friendly one. A friendly URL might look like this: https://example.com/blog/how-to-organize-your-closet. This URL is easy to read, memorable, and gives the user a clear idea of what they can expect to find on the page.
In contrast, a non-friendly URL might look like this: https://example.com/?p=123. This URL is not descriptive and does not provide any information about the content of the page. It is also not very memorable, which can make it harder for users to revisit your site.
So, which type of URL is better? It’s clear that the friendly URL is the way to go. Not only is it more descriptive and memorable, but it can also help with search engine optimization (SEO). When search engines crawl your site, they look at the URL to determine what the page is about. If your URL includes relevant keywords, it can help the page rank higher in search results.
If you’re a business owner and need help with your website’s URLs or any other aspect of your site, I’m available to provide a website audit to identify areas for improvement. A website audit can help you understand what’s working well and what needs improvement on your site. From there, we can work together to improve your website’s user experience, attract more traffic, and ultimately grow your business.
Don’t let your website lose customers because of poorly designed URLs. Contact me today for guidance and advice on optimizing your website. Together, we can create a website that’s optimized for the best possible user experience and designed to help you achieve your business goals.